Your target market is the WHO part of your marketing equation.
Running a successful blog is tough business. There is so much to do on a daily and weekly basis. You have to monitor and approve blog comments. There are new posts to write, you have to hunt down images and record videos, interact with social media and handle a dozen other tasks. Then tomorrow … […]
There are a number of voices in business advice and consulting that you’ll hear now talking about what small companies need to do to market themselves. You’ll hear them on business related programming on television; you’ll see their articles in magazines and you’ll read their columns in newspapers. If you are a frequent blog reader […]
When growing your blog’s visibility, you must know the difference between a target audience & a niche market.
Although most companies don’t have the budget to do media advertising, they shouldn’t avoid promoting their brands to their target market. When a company is committed to doing this locally, they will see adirect benefit to their business. Branding is basically creating a positive awareness of the business in the mind of potential customers. Small […]
Quick start guides are of great value if it will save the reader time, in turn saving them money!
A fundamental principle that profitable companies follow is to maximize their advertising expense. This doesn’t mean that they’re doing their promotion for free. Their focus is to build into their marketing system those ways that customers will naturally be inclined to make purchases. An easy way to put your company in position to make additional […]
When the term media advertising is used the discussion typically revolves around billboards, television, radio and newspapers. Is anyone of these methods more effective than the other? Answer: it depends on where a company’s key demographic is. The key in determining whether a conversation is even necessary about media advertising is whether or not the […]
“How-to’s” are very intriguing to people stuck in a rut. Everyone is always looking for help, so be that help.
Whether a company is operating in good or difficult economic times they must market strategically. That means that there must be an overall goal as well as a core methodology for the company to follow. Blindly following trends such as “mobile marketing” or “Google Maps” without a strategy are unlikely to get you the results […]