4 Useful Email Marketing Tips
While email has seemingly been around forever, and you’d think there’d be a more modern solution available by now, the fact is that it’s still going strong and is one of the most powerful tools in an online marketer’s arsenal. Getting the best results from email marketing requires some skill and lots of learning though. Here are a few tips to get you started:
Most of us get dozens of emails sent to our inbox on a daily basis. Not all of them are interesting, but they all call for our attention and demand to be read. If you come so far that you’ve actually gotten a person to open and start reading your email, you don’t want them to tire of it halfway through and move on to the next. That’s why should focus on delivering your core message in a clear, concise manner. Don’t ﬁll up your emails with content that no one has the time or energy to read anyway. If you must include lots of content, it’s much better to just write a teaser and link to it from the message.
Write for your readers
To get the best results from email marketing you must put yourself in your readers’ shoes. What do you think they would like to see in your emails? Do you really think they’re happy getting 15 promotional messages in a row with no actual content in them? Probably not. Try to always add something valuable to your emails and you’ll see much better results.
Include a powerful call to action
As an email marketer, most of your emails will be sent out with the clear intention of persuading the reader to do something, whether it’s registering on a website or purchasing something online. The “call to action” in your emails is the part where you actually try to convince them to do that, and much energy should be spent on trying to get it perfect. It’s usually best to keep it as simple, reducing friction and requiring as little effort as possible from the user.
Split test subject lines
To get the highest possible open rates you need to learn how to write effective subject lines. The best way to do this is split testing different variations against each other to see which one your list prefers. The more subject lines you test on your list, the better you’ll know what they like and respond well to.