In our last post, we discussed the fact that website visitors need to be motivated in order to give you their contact details. Often, you can very easily entice them with a free report. However, you want to have established some credibility with them before you do that. In addition, you’ll also want to make […]
If Internet Marketing is only one step in an entire functioning system of promotion then it may be difficult for you to be able to put it all in place. Not only do you have to continue to manage your business, but you would also take time to implement the principles and keep up with […]
Email… you love what it lets you do. You can instantly reach out and touch just about anyone in the world that you want to. They can get back with you instantly. You don’t have to waste time on phone calls or person-to-person meetings. However, this amazing technology can become a time-stealing, headache-causing nightmare if […]
Writing email subject lines is something of an art form that only few marketers know the secrets of. Even small changes can have a profound eﬀect on open rates. Here are a few tips that can help skyrocket your open rates beyond all your previous records: Keep it short Shorter subject lines consistently do better […]
Identify your target audience first. This is the WHO you will be marketing to. Your niche is WHAT makes you unique.
Email marketing is a tricky business with lots of potential pitfalls you need to watch out for. By simply learning to avoid making these mistakes you’ll be way ahead of most other email marketers. Here are a few of the most critical mistakes you could make, and a few tips on how to avoid making […]
Your target market is the WHO part of your marketing equation.
There are a number of voices in business advice and consulting that you’ll hear now talking about what small companies need to do to market themselves. You’ll hear them on business related programming on television; you’ll see their articles in magazines and you’ll read their columns in newspapers. If you are a frequent blog reader […]
Although most companies don’t have the budget to do media advertising, they shouldn’t avoid promoting their brands to their target market. When a company is committed to doing this locally, they will see adirect benefit to their business. Branding is basically creating a positive awareness of the business in the mind of potential customers. Small […]
A fundamental principle that profitable companies follow is to maximize their advertising expense. This doesn’t mean that they’re doing their promotion for free. Their focus is to build into their marketing system those ways that customers will naturally be inclined to make purchases. An easy way to put your company in position to make additional […]