The USP is probably one of the most talked about marketing principles in theory, yet one of the most ignored in practice. Most management and/or ownership teams know and understand that they need to be different from others in their marketplace. They understand that there should be a reason for a customer to choose them […]
Offering a printable relevant to your blog post is an idea for a content upgrade.
In the last post, four important metrics were discussed for you to track in order to make good decisions about your marketing systems. The first most important metric, you probably already have a handle on: the exact dollar amount of what you are spending on marketing and promotions. There were then three other important metrics […]
In your online travels as an internet marketer, you may have seen this term before—unique selling proposition, or USP—and wondered what it meant. More importantly, you might have wondered if it held any importance for you as an internet marketer, and if it was yet something else you needed to learn about, and somehow incorporate […]
If you host interviews, offering a transcript of the podcast will help grow your email list.
No doubt, you’ve noticed that on the back of your grocery store receipt, you will find a number of businesses that are advertising in this space. This is a good example of cross promotions. Even larger companies, with huge marketing budgets, will take advantage of opportunities to be involved in lower cost cross promotions. These […]
Hosting a give-away via your blog intrigues people to sign up and try to win.
Sometimes, the terms ‘advertising’ and ‘marketing’ are used interchangeably, when in fact, they are not the same concept. Marketing is a much broader concept, and one method of marketing is advertising. Using various forms of media to advertise your business can prove to be a very effective means of reaching your target market, in the […]
Direct marketing, also known as one-to-one marketing, refers simply to the interaction on a one-on-one basis between the seller and the customer. As the seller, you make direct contact with the customer or potential customer; best case scenario, a purchase is made. Direct marketing can occur in one of many different ways, be it in […]
People will join your mailing list if you offer them step by step solutions to achieving their goals.