Obtaining Letters of Endorsement

Your list of established customers whose businesses have customer bases compatible with yours, is a gold mine in terms of recommending you to their customers and related organizations. These customers are valuable in that they are an ideal group to ask to refer you to their customers and contacts. One way they can introduce you […]

Non-Print Forms of Direct Marketing for Strategic Marketing

Using direct marketing to reach out to your customers is an effective means of building a relationship with them. Also known as one-to-one marketing, direct marketing is, plainly speaking, communication between a seller and a buyer, one to one. When the seller interacts directly with the customer or prospective customer, the anticipated outcome is that […]

How to Determine Your Unique Selling Proposition

You may have heard of the term, Unique Selling Proposition, or maybe you’ve heard mention of its acronym, USP. You recognize this as being the manner in which a person or business uniquely distinguishes themselves from the competition. You know that this is something you need to determine for yourself and for your business, but […]

Get to Know Your Customers and They Will Be Loyal to You

Sometimes a business will lose a customer, because the customer feels undervalued, unappreciated, and just not special. It’s not necessarily that this is true, and that they are of no value to the business. Rather, the customer simply feels as if they are no different to the business than any other customer. Statistics indicate that […]

Forging Alliances in Strategic Marketing

By forging relationships with other internet marketers, whose businesses compliment your own, you are able to more quickly and efficiently add their customers to your own list of potential customers. By them having received a recommendation, whether implicit or explicit, from another internet marketer, they are more likely to spend money with you, than if […]

Finding Your Customers in Strategic Marketing

In order to create a strategic marketing alliance, you first need to determine who your customers are. No one’s business is needed by 100% of the population, so you need to figure out the people that need what you have to offer. If you’ve never thought about your business in these terms, then you need […]