Whether a company is operating in good or difficult economic times they must market strategically. That means that there must be an overall goal as well as a core methodology for the company to follow. Blindly following trends such as “mobile marketing” or “Google Maps” without a strategy are unlikely to get you the results […]
Be sure your bonus content is NOT included in your original blog post. You want them to be curious to learn more.
In previous posts it was discussed that in order to make decisions about marketing and promotion, that a company needed to understand four core principles in their numbers. First and foremost, a company needs to understand exactly how much they’re spending on marketing. Second, companies should be clear on how many leads are being generated […]
Record an audio of your blog post. This way people with not enough time to read can listen any time.
With most of the discussion focused on traffic in marketing circles what is sometimes lost is the all-important factor of conversion. If a company can get thousands of visitors either to their website or their store location, without anyone making purchases then the marketing is ineffective. Even with a stampede of people coming to your […]
Try sharing a free trial of what you have to offer in your blog. It can be a valuable bonus for your audience.
There is no doubt that every company that’s serious about promoting their business must be successful getting customers to visit their website. The question is, what your goal is when a customer arrives there. The other question, of course, is what it will actually take to make a sale. If your business depends on a […]
Naturally when it comes to marketing, most of the airways are dominated by discussion about promoting your business online. As you have noticed in this seriesit is only one fundamental step of at least seven principles. In fact, internet marketing integrates with all six (6) of the other fundamentals. The unique selling proposition is relevant […]
Issue a challenge to those reading your blog post, helping them take on a project.
The USP is probably one of the most talked about marketing principles in theory, yet one of the most ignored in practice. Most management and/or ownership teams know and understand that they need to be different from others in their marketplace. They understand that there should be a reason for a customer to choose them […]