How to Implement Your Marketing System

If Internet Marketing is only one step in an entire functioning system of promotion then it may be difficult for you to be able to put it all in place. Not only do you have to continue to manage your business, but you would also take time to implement the principles and keep up with […]

5 Email Marketing Mistakes To Avoid

Email marketing is a tricky business with lots of potential pitfalls you need to watch out for. By simply learning to avoid making these mistakes you’ll be way ahead of most other email marketers. Here are a few of the most critical mistakes you could make, and a few tips on how to avoid making […]

Back to Basics Marketing

There are a number of voices in business advice and consulting that you’ll hear now talking about what small companies need to do to market themselves. You’ll hear them on business related programming on television; you’ll see their articles in magazines and you’ll read their columns in newspapers. If you are a frequent blog reader […]

Building Relationships with Your Customers and Prospects

A fundamental principle that profitable companies follow is to maximize their advertising expense. This doesn’t mean that they’re doing their promotion for free. Their focus is to build into their marketing system those ways that customers will naturally be inclined to make purchases. An easy way to put your company in position to make additional […]

Understanding Tracking and Sales – Conclusion

In previous posts it was discussed that in order to make decisions about marketing and promotion, that a company needed to understand four core principles in their numbers. First and foremost, a company needs to understand exactly how much they’re spending on marketing. Second, companies should be clear on how many leads are being generated […]

Understanding Sales and Tracking

With most of the discussion focused on traffic in marketing circles what is sometimes lost is the all-important factor of conversion. If a company can get thousands of visitors either to their website or their store location, without anyone making purchases then the marketing is ineffective. Even with a stampede of people coming to your […]

Print Forms of Direct Marketing for Strategic Marketing

Direct marketing, also known as one-to-one marketing, refers simply to the interaction on a one-on-one basis between the seller and the customer. As the seller, you make direct contact with the customer or potential customer; best case scenario, a purchase is made. Direct marketing can occur in one of many different ways, be it in […]