A Quick Know-How In To LinkedIn Marketing

Previously, some tips were discussed in part one and how these could help your brand or business be noticed by your targeted audience. The second installment of this quick know-how article deep dives into the rest of the list. To continue, stay strong and relevant—find your consumers and make the connection, before your competitor does. […]

A Quick Know-How In To LinkedIn Marketing

The marketing and advertising landscape have changed dramatically over the past five years. Depending on their target audience and internet usage, brands nowadays have been able to do away with advertising on mass media and have successfully launched purely through online efforts. These days, even radio commercials are being played on Spotify! There is hardly […]

The History of Live Streaming

Live streaming is touted to be one of the ‘big new deals’ when it comes to digital marketing. There has never been something quite like this and the rate at which it has grown in even the first few months is quite remarkable. Experts speculate that live streaming is going to be massive but we […]

How to Create a Personal Brand

When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are. […]

Optimize Your Profile to Help Your LinkedIn Marketing

To get the most out of your LinkedIn marketing strategies and drive traffic to your business website, you may have to look at the ways to optimize your LinkedIn profile as this would help more people to discover your business and promote it. Emphasize Professional Skills You can get endorsements from your connections for specific […]

The Best Kinds of Content for Facebook Live

When creating content for Facebook Live – or any type of live video for that matter – you will quickly learn that some types work better than others. Some content is simply more engaging in a live format and works better that way, while other types just aren’t suited to this type of video. For […]

Business Tips on LinkedIn Marketing

Through the years, LinkedIn marketing has proven to be the most powerful social media marketing strategy for businesses and careers. Because it is the biggest business networking outlet in the world, users have a different outlook when logging in to LinkedIn compared to their counterparts such as Facebook and Twitter. On LinkedIn, there is a […]

Top Tips for Creating Better Live Content

Creating live content is something that most marketers won’t have much experience with. The big live streaming sites have only been around in the last year and so this is still very much an area where we are learning and honing our craft. Fortunately, video content is not so new. If you’re used to creating […]

How to Grow Your Audience on Facebook Live

Once you try creating content for Facebook Live, you will very quickly recognize just how great the format is for really connecting with your audience and offering something different and more exciting compared with your competition. And once you realize that, you’ll no doubt want to ensure that your content is seen by as many […]

Developing a Successful LinkedIn Marketing Plan

While LinkedIn can provide a big advantage for the business, an easy-going tactic can have unsatisfactory results. Just like other business and marketing efforts, LinkedIn marketing needs to have a clearly outlined strategy. Having clear goals can help the business to plan an effective and comprehensive marketing structure. Here are some of the key points […]