Branding for Small Businesses

Although most companies don’t have the budget to do media advertising, they shouldn’t avoid promoting their brands to their target market. When a company is committed to doing this locally, they will see adirect benefit to their business. Branding is basically creating a positive awareness of the business in the mind of potential customers. Small […]

Building Relationships with Your Customers and Prospects

A fundamental principle that profitable companies follow is to maximize their advertising expense. This doesn’t mean that they’re doing their promotion for free. Their focus is to build into their marketing system those ways that customers will naturally be inclined to make purchases. An easy way to put your company in position to make additional […]

Media Advertising: Is It Worth It?

When the term media advertising is used the discussion typically revolves around billboards, television, radio and newspapers. Is anyone of these methods more effective than the other? Answer: it depends on where a company’s key demographic is. The key in determining whether a conversation is even necessary about media advertising is whether or not the […]

Strategic Marketing

Whether a company is operating in good or difficult economic times they must market strategically. That means that there must be an overall goal as well as a core methodology for the company to follow. Blindly following trends such as “mobile marketing” or “Google Maps” without a strategy are unlikely to get you the results […]

Strategic Business Relationships

Building a database is an important step in companies being able to generate additional sales for every dollar spent on promotion. Because contacting your customer database generally doesn’t cost you anything, a promotional e-mail to them that results in sales is pure profit for your business. Therefore, the more that your customer database or list […]

Understanding Tracking and Sales – Conclusion

In previous posts it was discussed that in order to make decisions about marketing and promotion, that a company needed to understand four core principles in their numbers. First and foremost, a company needs to understand exactly how much they’re spending on marketing. Second, companies should be clear on how many leads are being generated […]

Understanding Sales and Tracking

With most of the discussion focused on traffic in marketing circles what is sometimes lost is the all-important factor of conversion. If a company can get thousands of visitors either to their website or their store location, without anyone making purchases then the marketing is ineffective. Even with a stampede of people coming to your […]

Using the Internet as One of Many Channels-Part One

There is no doubt that every company that’s serious about promoting their business must be successful getting customers to visit their website. The question is, what your goal is when a customer arrives there. The other question, of course, is what it will actually take to make a sale. If your business depends on a […]

Using the Internet as One of Many Marketing Channels

Naturally when it comes to marketing, most of the airways are dominated by discussion about promoting your business online. As you have noticed in this seriesit is only one fundamental step of at least seven principles. In fact, internet marketing integrates with all six (6) of the other fundamentals. The unique selling proposition is relevant […]