Understanding Sales and Tracking-Continued-Part II

In the last post, four important metrics were discussed for you to track in order to make good decisions about your marketing systems. The first most important metric, you probably already have a handle on:  the exact dollar amount of what you are spending on marketing and promotions. There were then three other important metrics […]

Using Cross Promotions in Strategic Marketing

No doubt, you’ve noticed that on the back of your grocery store receipt, you will find a number of businesses that are advertising in this space. This is a good example of cross promotions. Even larger companies, with huge marketing budgets, will take advantage of opportunities to be involved in lower cost cross promotions. These […]

How to Determine Your Unique Selling Proposition

You may have heard of the term, Unique Selling Proposition, or maybe you’ve heard mention of its acronym, USP. You recognize this as being the manner in which a person or business uniquely distinguishes themselves from the competition. You know that this is something you need to determine for yourself and for your business, but […]