How to Create an Editorial Calendar for Your Blog
An editorial calendar can make your blog more successful, and make you more productive. It is a tool used by print and virtual publishers, businesses, bloggers and others to control the publication of content. It saves you valuable time by keeping you organized, and ends up making your blog more professional, consistent and successful.
An editorial calendar gives you a plan for your content, its creation, and delivery.
Off-line, “real world”, print publishers have used editorial calendars for decades. Can you imagine if a newspaper publisher did not have a plan for defining and visualizing their content, creating it, and then getting it out to the masses? That newspaper would not be in business for very long.
Thanks to technology, it is rather simple for you to create an effective editorial calendar for your blog. The simple steps for you to benefit from this blogging productivity hack are as follows:
1 – Define the main goal of your blog. Every blog post should relate to this main goal. Write this down.
2 – What are your individual content marketing goals? Record your short and long-term goals, such as publishing a post once a week, as well as hosting 3 webinars a year.
3 – What off-line events, conferences, seminars, etc. relevant to your blog do you plan on attending?
4 – Take the main goal of your blog and break it down into smaller pieces and themes. Focusing on 1 theme per month, relevant to your blog, is a good idea that makes content creation easy.
5 – What type of content are you going to create? Are you going to stick to a video blog? Will you be including infographics and interactive media on your blog. Do you plan on scheduling podcasts, webinars and off-line meet-ups? Define the types of content you will be creating.
6 – Let technology do the rest for you. The following websites and software suites make creating an editorial calendar quick and easy.
- Google Docs
- WordPress Editorial Calendar
- Content DJ
HubSpot, a blog about blogging, offers 3 great free editorial calendar templates at http://blog.hubspot.com/marketing/business-blog-editorial-calendar-templates#sm.0001h05b7pcvpfsdzda1hc845bdru.
Google “best editorial calendars” or “editorial calendar templates”. A recent search for that former term delivered 1.97 million results. There are plenty of good software packages and websites that handle your editorial calendar creation and management for you. Understand that different tools work better for different types of blogs. You may have to try a few editorial calendars on for size before you find the one that perfectly and efficiently handles running your blog successfully, while simultaneously freeing up your valuable time.