Forging Alliances in Strategic Marketing
By forging relationships with other internet marketers, whose businesses compliment your own, you are able to more quickly and efficiently add their customers to your own list of potential customers. By them having received a recommendation, whether implicit or explicit, from another internet marketer, they are more likely to spend money with you, than if they had come to you in the more traditional manner. Here are some things you need to know about strategic marketing, in order to make the most of it for your business.
One thing to keep in mind is, prospective customers that come to you through strategic marketing alliances are more likely to trust you. They most likely have a good relationship with the person who referred them to you, so they believe they can have the same level of trust with you as they have with that person. Trust is huge; someone is much more likely to spend money with you if they trust you.
Second, aligning yourself with well-established and trusted businesses enables you to take advantage of their positioning. It gives potential customers the impression that you, too, are putting down roots, and you are in it for the long haul, which gives a customer reassurance that you are not simply hanging your virtual shingle to get their money and disappear quickly in the middle of the night. Rather, money spent with you will be well spent.
Third, prospective customers that are introduced to you through a strategic marketing alliance, have cost you a lot less than had you reached them through traditional paid marketing methods. You are more than aware of the fact that, with the average (paid) method, only a small fraction of the people you are marketing to will actually become your customers and spend money with you. Or, to state it in another way, you are paying money to reach people that will never become your customers and buy from you. By contrast, the people that find you through your strategic marketing alliances are much more likely, on average, to become your customers; this is a much better return on your marketing investment.
Take the opportunity to create a list of all of your business customers who have purchased from you, particularly those that you are able to determine have great trust in you. A sure way to figure this out, is to look for those customers that have spent money with you on more than one occasion. These businesses are invaluable in forging alliances that can potentially lead to great relationships with their customers.