How Often Should You Blog?
For whatever reason, the “once a week” schedule for boosting new content to your blog was considered optimal. The way of thinking was to keep Google happy, and you would receive a lot of traffic. So bloggers figured that if they published once a week, 52 pieces of new content on their blog each year would keep the search engines happy, and they would be rewarded with lots of traffic.
Google does reward fresh, consistent content that stays relevant to your blog’s main overall theme or topic. However, Matt Cutts, Google guru and head spokesperson, has said time and again that Big G prefers quality over quantity. If you need proof that this is the case, look no further than successful and well-known bloggers Neil Patel and Pat Flynn.
Both started out blogging by posting frequently. They would send out 400, 500 or 600 word posts once or twice a week. They were moderately successful. It wasn’t until they started publishing blog posts of 1,500, 1,800, 2,000 or more words on an infrequent basis that they started to see incredible growth.
You may be thinking that the switch to quantity, the higher number of words per post, was all that was needed for the boost in their businesses. That is not the case at all. The reason why there blog posts now run more than 2,000 words on a regular basis is because those posts deliver a ton of value and information.
Both Flynn and Patel spend a lot of time creating a blog post. This means that they may only add a new post once a month, or even less frequently than that. However, each post delivers so much quality content that a user needs to go nowhere else to know everything about that particular blog post topic or theme.
The quality of the content is such that people would happily pay money for this free information. By focusing on quality rather than quantity, those two globally recognized bloggers earn more than $100,000 per month from their blogs.
So, what is the secret recipe for blog post frequency?
There isn’t one. Just make sure that you are publishing higher quality content than your competitors. One incredible, one-stop, “everything you need to know” post published every month does much more for your business and your reputation than 4 or 5 monthly blog posts that are not much more than fluff and filler.