Back to Basics Marketing

There are a number of voices in business advice and consulting that you’ll hear now talking about what small companies need to do to market themselves. You’ll hear them on business related programming on television; you’ll see their articles in magazines and you’ll read their columns in newspapers. If you are a frequent blog reader […]

Media Advertising: Is It Worth It?

When the term media advertising is used the discussion typically revolves around billboards, television, radio and newspapers. Is anyone of these methods more effective than the other? Answer: it depends on where a company’s key demographic is. The key in determining whether a conversation is even necessary about media advertising is whether or not the […]

Strategic Business Relationships

Building a database is an important step in companies being able to generate additional sales for every dollar spent on promotion. Because contacting your customer database generally doesn’t cost you anything, a promotional e-mail to them that results in sales is pure profit for your business. Therefore, the more that your customer database or list […]

Understanding Tracking and Sales – Conclusion

In previous posts it was discussed that in order to make decisions about marketing and promotion, that a company needed to understand four core principles in their numbers. First and foremost, a company needs to understand exactly how much they’re spending on marketing. Second, companies should be clear on how many leads are being generated […]

Understanding Sales and Tracking

With most of the discussion focused on traffic in marketing circles what is sometimes lost is the all-important factor of conversion. If a company can get thousands of visitors either to their website or their store location, without anyone making purchases then the marketing is ineffective. Even with a stampede of people coming to your […]

Using the Internet as One of Many Channels-Part One

There is no doubt that every company that’s serious about promoting their business must be successful getting customers to visit their website. The question is, what your goal is when a customer arrives there. The other question, of course, is what it will actually take to make a sale. If your business depends on a […]

Common Email Marketing Mistakes 

Email marketing is far from easy, and of you’re a rookie, there are many potential pitfalls you need to learn how to avoid. Some of them are serious enough to completely ruin your list, forcing you to start over again from scratch. Here are some of them: Not sending out emails regularly As Internet marketers, we’re busy people. We’re usually juggling a bunch of […]

How to Make Your Posts Interesting

There’s one big problem with a huge amount of the content on the web right now… And that’s that it’s not interesting. Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic things we already know, they do […]

How to Create a Personal Brand

When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are. […]