Using Cross Promotions in Strategic Marketing

No doubt, you’ve noticed that on the back of your grocery store receipt, you will find a number of businesses that are advertising in this space. This is a good example of cross promotions. Even larger companies, with huge marketing budgets, will take advantage of opportunities to be involved in lower cost cross promotions. These […]

The Use of Media Advertising Within Strategic Marketing

Sometimes, the terms ‘advertising’ and ‘marketing’ are used interchangeably, when in fact, they are not the same concept. Marketing is a much broader concept, and one method of marketing is advertising. Using various forms of media to advertise your business can prove to be a very effective means of reaching your target market, in the […]

Print Forms of Direct Marketing for Strategic Marketing

Direct marketing, also known as one-to-one marketing, refers simply to the interaction on a one-on-one basis between the seller and the customer. As the seller, you make direct contact with the customer or potential customer; best case scenario, a purchase is made. Direct marketing can occur in one of many different ways, be it in […]

The History of Live Streaming

Live streaming is touted to be one of the ‘big new deals’ when it comes to digital marketing. There has never been something quite like this and the rate at which it has grown in even the first few months is quite remarkable. Experts speculate that live streaming is going to be massive but we […]

The Best Kinds of Content for Facebook Live

When creating content for Facebook Live – or any type of live video for that matter – you will quickly learn that some types work better than others. Some content is simply more engaging in a live format and works better that way, while other types just aren’t suited to this type of video. For […]