Strategic Business Relationships

Building a database is an important step in companies being able to generate additional sales for every dollar spent on promotion. Because contacting your customer database generally doesn’t cost you anything, a promotional e-mail to them that results in sales is pure profit for your business. Therefore, the more that your customer database or list […]

Understanding Tracking and Sales – Conclusion

In previous posts it was discussed that in order to make decisions about marketing and promotion, that a company needed to understand four core principles in their numbers. First and foremost, a company needs to understand exactly how much they’re spending on marketing. Second, companies should be clear on how many leads are being generated […]

Understanding Sales and Tracking

With most of the discussion focused on traffic in marketing circles what is sometimes lost is the all-important factor of conversion. If a company can get thousands of visitors either to their website or their store location, without anyone making purchases then the marketing is ineffective. Even with a stampede of people coming to your […]

Using the Internet as One of Many Channels-Part One

There is no doubt that every company that’s serious about promoting their business must be successful getting customers to visit their website. The question is, what your goal is when a customer arrives there. The other question, of course, is what it will actually take to make a sale. If your business depends on a […]

Understanding Sales and Tracking-Continued-Part II

In the last post, four important metrics were discussed for you to track in order to make good decisions about your marketing systems. The first most important metric, you probably already have a handle on:  the exact dollar amount of what you are spending on marketing and promotions. There were then three other important metrics […]