How to Determine Your Unique Selling Proposition

You may have heard of the term, Unique Selling Proposition, or maybe you’ve heard mention of its acronym, USP. You recognize this as being the manner in which a person or business uniquely distinguishes themselves from the competition. You know that this is something you need to determine for yourself and for your business, but […]

Get to Know Your Customers and They Will Be Loyal to You

Sometimes a business will lose a customer, because the customer feels undervalued, unappreciated, and just not special. It’s not necessarily that this is true, and that they are of no value to the business. Rather, the customer simply feels as if they are no different to the business than any other customer. Statistics indicate that […]

Forging Alliances in Strategic Marketing

By forging relationships with other internet marketers, whose businesses compliment your own, you are able to more quickly and efficiently add their customers to your own list of potential customers. By them having received a recommendation, whether implicit or explicit, from another internet marketer, they are more likely to spend money with you, than if […]

Finding Your Customers in Strategic Marketing

In order to create a strategic marketing alliance, you first need to determine who your customers are. No one’s business is needed by 100% of the population, so you need to figure out the people that need what you have to offer. If you’ve never thought about your business in these terms, then you need […]

Copyrighting for Effective Strategic Marketing

There are various types of media that you can use in promoting your business and the products you sell. You might be inclined to think otherwise, but viable media alternatives outside of the internet still do exist, and are still very effective. No matter which type(s) you use–television, direct mail, newspapers, etc–you will need to […]

How to Use Visualization to Achieve Success

What is visualization? For what can it be used? There is a lot of talk about visualization these days, and it may seem confusing. It’s more than daydreaming, different than meditation, and not a religious belief. Here is a brief explanation of visualization and how it’s used. What Is It? Visualization involves seeing yourself in […]

Tips on Setting Realistic Business Goals

When it comes to setting business goals, it can be tricky to find that middle ground. If you set goals that are too high, you might get discouraged. If you set them too low, you may end up bored or complacent, or disillusioned with your business. So how do you strike a balance? Here are […]

Internet Marketers: Cheap Ways to Manage Time

Are you an internet marketer?  If so, you may spend all day on the computer.  Unfortunately, the computer and the internet makes distractions easy.  For example, researching marketing forums for new ideas is ideal, but not if you spend hours carrying on personal conversations with other members. To be a successful internet marketer, time management […]

Keys to a Successful Mindset in Business

When it comes to having success in business, it might well be that your mindset has more to do with your success or failure than you realize. You also may have a negative mindset and not be aware of it. Here are some keys to achieving and keeping a successful business mindset. 1. Focus Focus […]