How to Create a Personal Brand

When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are. […]

How to Use LinkedIn Marketing for Your Business

With the endless number of social media websites that have recently come up, trying to choose the most valuable for a business could be an overwhelming task. LinkedIn is the social network that stands out for small business owners. Compared to other social media, LinkedIn marketing aims to create new business connections, not to make […]