How to Determine Your Unique Selling Proposition

You may have heard of the term, Unique Selling Proposition, or maybe you’ve heard mention of its acronym, USP. You recognize this as being the manner in which a person or business uniquely distinguishes themselves from the competition. You know that this is something you need to determine for yourself and for your business, but […]

Get to Know Your Customers and They Will Be Loyal to You

Sometimes a business will lose a customer, because the customer feels undervalued, unappreciated, and just not special. It’s not necessarily that this is true, and that they are of no value to the business. Rather, the customer simply feels as if they are no different to the business than any other customer. Statistics indicate that […]