Email Etiquette Basics

There are many unwritten rules in the email world. As a business owner or online marketer, you need to know what they are to not risk breaking any of them. Here are the basic rules you need to follow: Include a proper greeting and closing Every email you send out should include a suitable greeting, […]

5 Email Marketing Mistakes To Avoid

Email marketing is a tricky business with lots of potential pitfalls you need to watch out for. By simply learning to avoid making these mistakes you’ll be way ahead of most other email marketers. Here are a few of the most critical mistakes you could make, and a few tips on how to avoid making […]

Back to Basics Marketing

There are a number of voices in business advice and consulting that you’ll hear now talking about what small companies need to do to market themselves. You’ll hear them on business related programming on television; you’ll see their articles in magazines and you’ll read their columns in newspapers. If you are a frequent blog reader […]

Strategic Marketing

Whether a company is operating in good or difficult economic times they must market strategically. That means that there must be an overall goal as well as a core methodology for the company to follow. Blindly following trends such as “mobile marketing” or “Google Maps” without a strategy are unlikely to get you the results […]